Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […]Read More Foundations of Advertising
There are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that […]Read More Knowing What Business Metrics to Measure
We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […]Read More Being Customer Centric EQUALS More Profits
Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […]Read More Growing Business Plan Development Group Giving Away Echo Dot
Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]Read More Becoming your Customers Singular Supplier; Not a Commodity
Welcome to a 5 part series on developing your business plan. Whether you are just getting started, need to refine your current plan or have been at it for a long time, but have never had a plan, this series will help walk you through the key areas. On top of that, no matter if […]Read More Developing a Business Plan Series
In the sublimation world there is the holiday gift giving season and then all of the rest. Most sublimators triple or quadruple their business during the holiday season, and a very popular product is a ceramic ornament that can be imaged on both side. Pressing one side than the next can be done, but many […]Read More How to Transfer a Double-Sided Ceramic Ornament
Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]Read More What are the best ways to market your business?