3 Predictions for eCommerce in 2021 I think you can agree, more and more people are getting into the e-commerce world. In the year 2020 where everyone was shifting to work from home, e-commerce has grown tremendously. E-commerce is here to stay, and it’s not going anywhere even in the near future. So, you either have to continue to really brush […] Read More 3 Predictions for eCommerce in 2021 February 9, 2021 Posted in Small Business Marketing One Comment
Successfully Launching Today is all about celebrating! It’s about being excited and looking forward to our successes. Having your own business is fun and rewarding, but will also challenge you in more ways than you could ever know. Which in turn will make you a better person. Those of you that have kids, will understand the similarities […] Read More Successfully Launching October 16, 2020 Posted in Management, Self Help, Small Business Marketing Tags: Business Plan, core values, developing, launching, persistence, Planning
Developing a Marketing Funnel Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies […] Read More Developing a Marketing Funnel September 22, 2020 Posted in Sales, Small Business Marketing Tags: Business Plan, Cost per click, Customer Experience, Increase Sales, Marketing, Marketing Funnel, SEO
Google Ads vs. Facebook Ads Google Ads vs. Facebook Ads Why specifically Facebook and Google Advertising? When we think of digital marketing we think of Google and Facebook. Both of them being dominant in their respective fields. Googling has become a verb all on its own. When we look for a new restaurant, I no longer tell my wife, “Hey […] Read More Google Ads vs. Facebook Ads August 25, 2020 Posted in Small Business Marketing, Social Media Tags: blog, Facebook, Google+, Paid Advertising, Pay Per Click
True Costs of Your Business Maximizing your profit while still being competitive all begins with knowing your true costs. Over the many years I have spent chatting with decorators at trade shows and helping small businesses, I have found that people struggle to set prices because they don’t have a good cost basis to rely on. Read More True Costs of Your Business July 28, 2020 Posted in Management, Small Business Marketing Tags: blank product, formula, freight, maximizing profit, overhead cost, True Costs
Targeted Niche Markets and Sublimation Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes […] Read More Targeted Niche Markets and Sublimation June 23, 2020 Posted in Sales, Small Business Marketing, Sublimation Tags: business opportunities, Niche Markets, profitable, Sublimation, Targeted Niche
Do Sweat the Small Stuff Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business. Read More Do Sweat the Small Stuff May 25, 2020 Posted in Management, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Empathy, Small Business, Success
Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say […] Read More Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value April 28, 2020 Posted in Direct to Garment, DTG, Heat Printing, Outsourcing, Sales, Sublimation One Comment