What are the best ways to market a small business?

What are the best ways to market a small business?

There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to […]

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A&E Magazine Q&A Sublimation Promotional Products

A&E Magazine Q&A Sublimation Promotional Products 1

Recently A&E Magazine asked me a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates?

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How Do Transactional Emails Read to Your Customers

Transactional Emails

Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them, as well as serving the purpose of delivering the order receipt, communicating […]

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Q&A: Are there any fabric or image color restrictions involved with sublimation?

Q&A: Are there any fabric or image color restrictions involved with sublimation? 4

To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester.

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June 3, 2019

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Q&A: Where are you expecting demand for customized products will go over the next few years?

Q&A: Where are you expecting demand for customized products will go over the next few years? 6

I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle […]

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Foundations of Advertising

Foundations of Advertising

Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […]

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