Google Ads vs. Facebook Ads Google Ads vs. Facebook Ads Why specifically Facebook and Google Advertising? When we think of digital marketing we think of Google and Facebook. Both of them being dominant in their respective fields. Googling has become a verb all on its own. When we look for a new restaurant, I no longer tell my wife, “Hey […] Read More Google Ads vs. Facebook Ads August 25, 2020 Posted in Small Business Marketing, Social Media, Uncategorized Tags: blog, Facebook, Google+, Paid Advertising, Pay Per Click
True Costs of Your Business Maximizing your profit while still being competitive all begins with knowing your true costs. Over the many years I have spent chatting with decorators at trade shows and helping small businesses, I have found that people struggle to set prices because they don’t have a good cost basis to rely on. Read More True Costs of Your Business July 28, 2020 Posted in Uncategorized Tags: blank product, formula, freight, maximizing profit, overhead cost, True Costs
Targeted Niche Markets and Sublimation Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes […] Read More Targeted Niche Markets and Sublimation June 23, 2020 Posted in Sales, Small Business Marketing, Sublimation Tags: business opportunities, Niche Markets, profitable, Sublimation, Targeted Niche
Do Sweat the Small Stuff Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business. Read More Do Sweat the Small Stuff May 25, 2020 Posted in Management, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Empathy, Small Business, Success
Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say […] Read More Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value April 28, 2020 Posted in Direct to Garment, DTG, Heat Printing, Outsourcing, Sales, Sublimation One Comment
Attracting the Right Customer For Success Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as […] Read More Attracting the Right Customer For Success March 24, 2020 Posted in Customer Service, Sales, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Increase Sales, Marketing, Marketing Plan, Sales Help, Success, Values
Top Ways to Drive Traffic to Your Small Business’s Website What’s the most important part of any website? Is it the overall design, or the theme you use in WordPress? Is it perhaps the quality of your video content and images? Maybe you think it’s the content on your blog or the quality of your SEO strategy. While I do agree that these components are […] Read More Top Ways to Drive Traffic to Your Small Business’s Website December 27, 2019 Posted in Small Business Marketing
3 Principles – Keep Score for Success “3% Of People Have Measurable Written Goals for their Life, Also 3% of the Population Owns 90% Of the Resources in the World” – Jack Canfield Keep Score for Success It is in our nature as humans to reach for something and to go for something better than where we are at now. It is […] Read More 3 Principles – Keep Score for Success October 8, 2019 Posted in Self Help, Management Tags: Kepp Score, Success, Success Principles