Aaron Montgomery | MontCo Consulting | Passionate about small business, t-shirts, sublimation and personalization. Retired volleyball addict and bowler.

Q&A: Where are you expecting demand for customized products will go over the next few years?

I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle […]

April 16, 2019
Posted in Direct to Garment, Heat Transfer Paper, Sublimation
Tags: Customization, Digital, Personalization

Foundations of Advertising

Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […]

March 19, 2019
Posted in Management, Small Business Marketing
Tags: Advertising, Call to Action, Customers, Marketing, Planning, SMART Goals

Knowing What Business Metrics to Measure

There are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that […]

March 5, 2019
Posted in Management
Tags: core customers, Metrics, partners, Profit, Success

Being Customer Centric EQUALS More Profits

We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […]

January 15, 2019
Posted in Customer Service, Management
Tags: Customer Experience, Customer-centric, CX, Profit, service

Growing Business Plan Development Group Giving Away Echo Dot

Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […]

November 30, 2018
Posted in Customer Service, Management, Small Business Marketing

Becoming your Customers Singular Supplier; Not a Commodity

Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]

September 25, 2018
Posted in Management, Sales, Small Business Marketing
Tags: Commodity, Lowest Price, Profit, Singular

Developing a Business Plan Series

Welcome to a 5 part series on developing your business plan. Whether you are just getting started, need to refine your current plan or have been at it for a long time, but have never had a plan, this series will help walk you through the key areas. On top of that, no matter if […]

August 18, 2018
Posted in Management, Self Help
Tags: Business Plan, Development, Planning, SBSVideos, Small Business Saturdays