Do Sweat the Small Stuff Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business. Read More Do Sweat the Small Stuff May 25, 2020 Posted in Uncategorized Tags: Customer Experience, Customer Service, Customer-centric, Empathy, Small Business, Success
Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say […] Read More Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value April 28, 2020 Posted in Direct to Garment, DTG, Heat Printing, Outsourcing, Sales, Sublimation, Uncategorized One Comment
Attracting the Right Customer For Success Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as […] Read More Attracting the Right Customer For Success March 24, 2020 Posted in Customer Service, Sales, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Increase Sales, Marketing, Marketing Plan, Sales Help, Success, Values
Top Ways to Drive Traffic to Your Small Business’s Website What’s the most important part of any website? Is it the overall design, or the theme you use in WordPress? Is it perhaps the quality of your video content and images? Maybe you think it’s the content on your blog or the quality of your SEO strategy. While I do agree that these components are […] Read More Top Ways to Drive Traffic to Your Small Business’s Website December 27, 2019 Posted in Small Business Marketing
3 Principles – Keep Score for Success “3% Of People Have Measurable Written Goals for their Life, Also 3% of the Population Owns 90% Of the Resources in the World” – Jack Canfield Keep Score for Success It is in our nature as humans to reach for something and to go for something better than where we are at now. It is […] Read More 3 Principles – Keep Score for Success October 8, 2019 Posted in Self Help, Management Tags: Kepp Score, Success, Success Principles
3 Principles – Be Willing to Pay The Price “If people knew how hard I worked to gain my mastery, it would not seem wonderful at all” – Michelangelo Be Willing to Pay The Price We all know an overnight success right? Wrong! Even the successful people or companies that seem to show up out of nowhere, have built what they have and have […] Read More 3 Principles – Be Willing to Pay The Price October 1, 2019 Posted in Self Help, Management Tags: Pay the Price, Success, Success Principles
3 Principles – Believe 3 PRINCIPLES FOR BUSINESS SUCCESS #1 – Belive I was fortunate enough to recently attend a seminar by Jack Canfield (Co-Author of Chicken Soup for the Soul) called One Day to Greatness. We spent the day reviewing some of his 67 success principles. During that seminar, I started thinking about which of the principles were […] Read More 3 Principles – Believe September 25, 2019 Posted in Self Help, Management Tags: Beleive, Canfield, Entrepreneurs, Success Principles
What are the best ways to market a small business? There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to […] Read More What are the best ways to market a small business? August 27, 2019 Posted in Small Business Marketing Tags: Blogging, Marketing, SEO, Social Media, Word of Mouth