Foundations of Advertising

Foundations of Advertising

Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […]

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Growing Business Plan Development Group Giving Away Echo Dot

Developing a Business Plan

Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […]

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Becoming your Customers Singular Supplier; Not a Commodity

Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]

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What are the best ways to market your business?

Best Ways to Market your Business

Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]

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Online Marketing Graphic Design Tools

Many of us are somewhat proficient with professional graphics programs like Adobe Photoshop or Corel Draw so using an online design tool might seem like a waste of time. But I have discovered a couple of pretty good graphic design tools that especially for marketing and social media have become invaluable to me. I want to share them with you and […]

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5 Important Factors of a Business Plan

Business Plan 5 Keys

I’m my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars […]

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A Quick and EASY Way to Increase Your Sales

This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.

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