Do Sweat the Small Stuff Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business. Read More Do Sweat the Small Stuff May 25, 2020 Posted in Management, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Empathy, Small Business, Success
3 Principles – Keep Score for Success “3% Of People Have Measurable Written Goals for their Life, Also 3% of the Population Owns 90% Of the Resources in the World” – Jack Canfield Keep Score for Success It is in our nature as humans to reach for something and to go for something better than where we are at now. It is […] Read More 3 Principles – Keep Score for Success October 8, 2019 Posted in Self Help, Management Tags: Kepp Score, Success, Success Principles
3 Principles – Be Willing to Pay The Price “If people knew how hard I worked to gain my mastery, it would not seem wonderful at all” – Michelangelo Be Willing to Pay The Price We all know an overnight success right? Wrong! Even the successful people or companies that seem to show up out of nowhere, have built what they have and have […] Read More 3 Principles – Be Willing to Pay The Price October 1, 2019 Posted in Self Help, Management Tags: Pay the Price, Success, Success Principles
3 Principles – Believe 3 PRINCIPLES FOR BUSINESS SUCCESS #1 – Belive I was fortunate enough to recently attend a seminar by Jack Canfield (Co-Author of Chicken Soup for the Soul) called One Day to Greatness. We spent the day reviewing some of his 67 success principles. During that seminar, I started thinking about which of the principles were […] Read More 3 Principles – Believe September 25, 2019 Posted in Self Help, Management Tags: Beleive, Canfield, Entrepreneurs, Success Principles
Foundations of Advertising Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […] Read More Foundations of Advertising March 19, 2019 Posted in Small Business Marketing, Management Tags: Advertising, Call to Action, Customers, Marketing, Planning, SMART Goals
Knowing What Business Metrics to Measure There are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that […] Read More Knowing What Business Metrics to Measure March 5, 2019 Posted in Management Tags: core customers, Metrics, partners, Profit, Success
Being Customer Centric EQUALS More Profits We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […] Read More Being Customer Centric EQUALS More Profits January 15, 2019 Posted in Customer Service, Management Tags: Customer Experience, Customer-centric, CX, Profit, service
Growing Business Plan Development Group Giving Away Echo Dot Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […] Read More Growing Business Plan Development Group Giving Away Echo Dot November 30, 2018 Posted in Management, Customer Service, Small Business Marketing