Foundations of Advertising

Foundations of Advertising

Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […]

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Being Customer Centric EQUALS More Profits

Being Customer Centric EQUALS More Profits 2

We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […]

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Growing Business Plan Development Group Giving Away Echo Dot

Developing a Business Plan

Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […]

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Becoming your Customers Singular Supplier; Not a Commodity

Becoming your Customers Singular Supplier; Not a Commodity 3

Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]

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Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard

Admitting you Need a Standard Operating Procedure Doesn't Have To Be Hard 4

Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to […]

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February 26, 2018

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5 Important Factors of a Business Plan

Business Plan 5 Keys

I’m my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars […]

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