A&E Magazine Q&A Sublimation Promotional Products Recently A&E Magazine asked me a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates? Read More A&E Magazine Q&A Sublimation Promotional Products July 16, 2019 Posted in Sublimation Tags: Awards, Marketing, Promotional Products, Sublimation
How Do Transactional Emails Read to Your Customers Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them, as well as serving the purpose of delivering the order receipt, communicating […] Read More How Do Transactional Emails Read to Your Customers July 2, 2019 Posted in Small Business Marketing, Customer Service Tags: company policies, Customer Experience, Email Marketing, service
Printwear Magazine Q&A Sublimation Apparel Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts? Read More Printwear Magazine Q&A Sublimation Apparel June 21, 2019 Posted in Sublimation Tags: all-over dye sublimation, Apparel, Apparel Sublimation, Sublimation
Q&A: Are there any fabric or image color restrictions involved with sublimation? To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester. Read More Q&A: Are there any fabric or image color restrictions involved with sublimation? June 3, 2019 Posted in Sublimation Tags: Cotton, Fabric, Sublimation, White Ink
Q&A: Where are you expecting demand for customized products will go over the next few years? I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle […] Read More Q&A: Where are you expecting demand for customized products will go over the next few years? April 16, 2019 Posted in Sublimation, Direct to Garment, Heat Transfer Paper Tags: Customization, Digital, Personalization
Changing SEO Strategies I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules […] Read More Changing SEO Strategies April 2, 2019 Posted in Small Business Marketing, Social Media Tags: Google Local, Mobile, SEO, Voice
Foundations of Advertising Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […] Read More Foundations of Advertising March 19, 2019 Posted in Small Business Marketing, Management Tags: Advertising, Call to Action, Customers, Marketing, Planning, SMART Goals
Knowing What Business Metrics to Measure There are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that […] Read More Knowing What Business Metrics to Measure March 5, 2019 Posted in Management Tags: core customers, Metrics, partners, Profit, Success