Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to […]
Read More Maximizing Your Profit by Choosing Sublimation
Sublimation as a process can be somewhat interpretive and there are at times many ways you can get from point A to point B and still make a product that could be salable But just because you can do it one way, does not mean that ultimately that is the best way to do it and in the long run […]
Read More 5 Best Practices of a Good Sublimation Professional
Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to […]
Read More Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard
Many of us are somewhat proficient with professional graphics programs like Adobe Photoshop or Corel Draw so using an online design tool might seem like a waste of time. But I have discovered a couple of pretty good graphic design tools that especially for marketing and social media have become invaluable to me. I want to share them with you and […]
Read More Online Marketing Graphic Design Tools
The promotional products industry is estimated by PPAI to be a $21 billion dollar plus industry and growing according to their report from 2016. Many people think of the promotional products industry as a space for trinkets and trash or an occasional single color 50/50 shirt order. The space is so much more and if […]
Read More Promotional Products Success with Sublimation
I’m my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars […]
Read More 5 Important Factors of a Business Plan
Long-term clients can be a boon to apparel decorators, and help bring in steady business for shop owners of all sizes. In some instances, those frequent contract jobs even help a business expand into a bigger, busier production facility. But how do you accommodate a long-time customer who might be taking an excessive amount of […]
Read More How to Work with a Challenging Customer
So you have heard of sublimation and maybe your customers are even asking you for sublimated items. Or maybe you are tired of dealing with dye migration or trying to find the right additives or other headaches related to decorating polyester. So you go to the ISS Show and find a sublimation printer and think you […]
Read More The Wide World of Sublimation – Wide Format Sublimation