Printwear Magazine Q&A Sublimation Apparel Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts? Read More Printwear Magazine Q&A Sublimation Apparel June 21, 2019 Posted in Sublimation Tags: all-over dye sublimation, Apparel, Apparel Sublimation, Sublimation
Q&A: Are there any fabric or image color restrictions involved with sublimation? To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester. Read More Q&A: Are there any fabric or image color restrictions involved with sublimation? June 3, 2019 Posted in Sublimation Tags: Cotton, Fabric, Sublimation, White Ink
Q&A: Where are you expecting demand for customized products will go over the next few years? I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle […] Read More Q&A: Where are you expecting demand for customized products will go over the next few years? April 16, 2019 Posted in Sublimation, Direct to Garment, Heat Transfer Paper Tags: Customization, Digital, Personalization
Changing SEO Strategies I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules […] Read More Changing SEO Strategies April 2, 2019 Posted in Small Business Marketing, Social Media Tags: Google Local, Mobile, SEO, Voice
Foundations of Advertising Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […] Read More Foundations of Advertising March 19, 2019 Posted in Small Business Marketing, Management Tags: Advertising, Call to Action, Customers, Marketing, Planning, SMART Goals
Knowing What Business Metrics to Measure There are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that […] Read More Knowing What Business Metrics to Measure March 5, 2019 Posted in Management Tags: core customers, Metrics, partners, Profit, Success
Being Customer Centric EQUALS More Profits We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […] Read More Being Customer Centric EQUALS More Profits January 15, 2019 Posted in Customer Service, Management Tags: Customer Experience, Customer-centric, CX, Profit, service
Growing Business Plan Development Group Giving Away Echo Dot Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […] Read More Growing Business Plan Development Group Giving Away Echo Dot November 30, 2018 Posted in Management, Customer Service, Small Business Marketing