3 Principles – Believe 3 PRINCIPLES FOR BUSINESS SUCCESS #1 – Belive I was fortunate enough to recently attend a seminar by Jack Canfield (Co-Author of Chicken Soup for the Soul) called One Day to Greatness. We spent the day reviewing some of his 67 success principles. During that seminar, I started thinking about which of the principles were […] Read More 3 Principles – Believe September 25, 2019 Posted in Self Help, Management Tags: Beleive, Canfield, Entrepreneurs, Success Principles
What are the best ways to market a small business? There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to […] Read More What are the best ways to market a small business? August 27, 2019 Posted in Small Business Marketing Tags: Blogging, Marketing, SEO, Social Media, Word of Mouth
A&E Magazine Q&A Sublimation Promotional Products Recently A&E Magazine asked me a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates? Read More A&E Magazine Q&A Sublimation Promotional Products July 16, 2019 Posted in Sublimation Tags: Awards, Marketing, Promotional Products, Sublimation
How Do Transactional Emails Read to Your Customers Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them, as well as serving the purpose of delivering the order receipt, communicating […] Read More How Do Transactional Emails Read to Your Customers July 2, 2019 Posted in Small Business Marketing, Customer Service Tags: company policies, Customer Experience, Email Marketing, service
Printwear Magazine Q&A Sublimation Apparel Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts? Read More Printwear Magazine Q&A Sublimation Apparel June 21, 2019 Posted in Sublimation Tags: all-over dye sublimation, Apparel, Apparel Sublimation, Sublimation
Q&A: Are there any fabric or image color restrictions involved with sublimation? To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester. Read More Q&A: Are there any fabric or image color restrictions involved with sublimation? June 3, 2019 Posted in Sublimation Tags: Cotton, Fabric, Sublimation, White Ink
Q&A: Where are you expecting demand for customized products will go over the next few years? I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle […] Read More Q&A: Where are you expecting demand for customized products will go over the next few years? April 16, 2019 Posted in Sublimation, Direct to Garment, Heat Transfer Paper Tags: Customization, Digital, Personalization
Changing SEO Strategies I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules […] Read More Changing SEO Strategies April 2, 2019 Posted in Small Business Marketing, Social Media Tags: Google Local, Mobile, SEO, Voice