To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester.Read More Q&A: Are there any fabric or image color restrictions involved with sublimation?
I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle […]Read More Q&A: Where are you expecting demand for customized products will go over the next few years?
I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules […]Read More Changing SEO Strategies
Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right […]Read More Foundations of Advertising
There are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that […]Read More Knowing What Business Metrics to Measure
We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […]Read More Being Customer Centric EQUALS More Profits
Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […]Read More Growing Business Plan Development Group Giving Away Echo Dot
Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]Read More Becoming your Customers Singular Supplier; Not a Commodity