Attracting the Right Customer For Success Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as […] Read More Attracting the Right Customer For Success March 24, 2020 Posted in Customer Service, Sales, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Increase Sales, Marketing, Marketing Plan, Sales Help, Success, Values
Becoming your Customers Singular Supplier; Not a Commodity Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […] Read More Becoming your Customers Singular Supplier; Not a Commodity September 25, 2018 Posted in Small Business Marketing, Management, Sales Tags: Commodity, Lowest Price, Profit, Singular
How to Work with a Challenging Customer Long-term clients can be a boon to apparel decorators, and help bring in steady business for shop owners of all sizes. In some instances, those frequent contract jobs even help a business expand into a bigger, busier production facility. But how do you accommodate a long-time customer who might be taking an excessive amount of […] Read More How to Work with a Challenging Customer November 13, 2017 Posted in Customer Service, Sales Tags: Customer Service, Customers, sales
A Quick and EASY Way to Increase Your Sales This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers. Read More A Quick and EASY Way to Increase Your Sales September 28, 2017 Posted in Sales, Customer Service, Management, Small Business Marketing Tags: Current Customers, Customer-centric, Increase Sales
Print on Demand to Make More Profit Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, […] Read More Print on Demand to Make More Profit March 1, 2017 Posted in Sales, Direct to Garment, Heat Transfer Paper, Heat Transfer Vinyl, Sublimation Tags: Marketing, Print On Demand, Selling, Sublimation, Transfers 2 Comments
Overcoming Sales Objections Many times small business people or even professional sales people reach the end of a sales cycle and they run into objections that normally seem to feel like a price or cost objection. From my experience, I have found that a pricing or cost objection is not actually an interest in a lower price, but […] Read More Overcoming Sales Objections June 10, 2016 Posted in Sales Tags: Garment Decorators, Sales Help, Sales Objections, Screen Printing
Stop the They In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a wide variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word […] Read More Stop the They January 15, 2016 Posted in Customer Service, Sales Tags: Bad News, Be the Hero, Customer Service, Success
Sales Tip – Basing your sales call goals on getting told NO! So you have read the title of this blog and you must be thinking I have lost my mind, but this is not a new sales tip. Throughout my career in sales and marketing, I have heard this strategy in several different variations. I am not sure who originally coined it and definitely not taking […] Read More Sales Tip – Basing your sales call goals on getting told NO! September 1, 2015 Posted in Sales Tags: Aaron Montgomery, get told no, sales, sales tip, Small Business One Comment