Targeted Niche Markets and Sublimation Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes […] Read More Targeted Niche Markets and Sublimation June 23, 2020 Posted in Sales, Small Business Marketing, Sublimation Tags: business opportunities, Niche Markets, profitable, Sublimation, Targeted Niche
Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say […] Read More Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value April 28, 2020 Posted in Direct to Garment, DTG, Heat Printing, Outsourcing, Sales, Sublimation One Comment
Attracting the Right Customer For Success Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as […] Read More Attracting the Right Customer For Success March 24, 2020 Posted in Customer Service, Sales, Small Business Marketing Tags: Customer Experience, Customer Service, Customer-centric, Increase Sales, Marketing, Marketing Plan, Sales Help, Success, Values
Becoming your Customers Singular Supplier; Not a Commodity Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […] Read More Becoming your Customers Singular Supplier; Not a Commodity September 25, 2018 Posted in Small Business Marketing, Management, Sales Tags: Commodity, Lowest Price, Profit, Singular
How to Work with a Challenging Customer Long-term clients can be a boon to apparel decorators, and help bring in steady business for shop owners of all sizes. In some instances, those frequent contract jobs even help a business expand into a bigger, busier production facility. But how do you accommodate a long-time customer who might be taking an excessive amount of […] Read More How to Work with a Challenging Customer November 13, 2017 Posted in Customer Service, Sales Tags: Customer Service, Customers, sales
A Quick and EASY Way to Increase Your Sales This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers. Read More A Quick and EASY Way to Increase Your Sales September 28, 2017 Posted in Sales, Customer Service, Management, Small Business Marketing Tags: Current Customers, Customer-centric, Increase Sales
Print on Demand to Make More Profit Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, […] Read More Print on Demand to Make More Profit March 1, 2017 Posted in Sales, Direct to Garment, Heat Transfer Paper, Heat Transfer Vinyl, Sublimation Tags: Marketing, Print On Demand, Selling, Sublimation, Transfers 2 Comments
Overcoming Sales Objections Many times small business people or even professional sales people reach the end of a sales cycle and they run into objections that normally seem to feel like a price or cost objection. From my experience, I have found that a pricing or cost objection is not actually an interest in a lower price, but […] Read More Overcoming Sales Objections June 10, 2016 Posted in Sales Tags: Garment Decorators, Sales Help, Sales Objections, Screen Printing