Hiring new employees is probably the hardest thing any small business will ever do. Attracting the right employees and retaining them is as important if not more than attracting and retaining customers. These employees not only will be interacting with you and the rest of your staff, they will also be interacting with your customers […]Read More Hiring New Employees
As a relative newbie in the garment decorating industry (only 16 years so far) I find that sometimes discussing decoration with the veterans (old guys as my friend Terry Combs, who is an old guy, likes to say) can be an interesting conversation. Many are hardcore screen printing or some will even dip their toe […]Read More All-Over Dye Sublimation – Why, How and What
At 40 plus years old, the memories I have from my days in high school have become more nostalgic and faded. There are many life lessons I learned during that time period of my life, some that I still use today, such as something I learned at a D.A.R.E. Program in our high school gym. […]Read More Using the Sandwich Method to Deliver Info
There are tons of great benefits of working with sublimation and 100% polyester garments things like moisture wicking, durability, soft hand and beautiful bright vibrant colors are just a few of them. Unfortunately, there is also a little drawback which is those little transfer lines that can ruin a perfectly good sublimation shirt. Fortunately, there […]Read More Dealing with those Pesky Transfer Lines
So you have read the title of this blog and you must be thinking I have lost my mind, but this is not a new sales tip. Throughout my career in sales and marketing, I have heard this strategy in several different variations. I am not sure who originally coined it and definitely not taking […]Read More Sales Tip – Basing your sales call goals on getting told NO!
I get to attend dozens of trade show every year. At these shows I learn something new each time, but I also notice that for the 17 years I have been attending our industry trade events most people have some of the same questions, just worded a different way. Many of the people attending are […]Read More Heat Printing Types
One of the real areas for Success in Apparel Sublimation is in the value proposition. Like it or not, polyester is here to stay, and the ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration.Read More Success in Apparel Sublimation
When I was primarily involved with screen printing and direct to garment printing, I was a huge proponent of 100% cotton t-shirts. I really didn’t think I could ever come to love those polyester shirts. But due to companies like Vapor Apparel, Under Armor and others, polyester performance wear has really started to take a hold […]Read More Digital Transfers onto Performance Fabrics