Targeted Niche Markets and Sublimation Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes […] Read More Targeted Niche Markets and Sublimation June 23, 2020 Posted in Sales, Small Business Marketing, Sublimation Tags: business opportunities, Niche Markets, profitable, Sublimation, Targeted Niche
A&E Magazine Q&A Sublimation Promotional Products Recently A&E Magazine asked me a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates? Read More A&E Magazine Q&A Sublimation Promotional Products July 16, 2019 Posted in Sublimation Tags: Awards, Marketing, Promotional Products, Sublimation
Printwear Magazine Q&A Sublimation Apparel Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts? Read More Printwear Magazine Q&A Sublimation Apparel June 21, 2019 Posted in Sublimation Tags: all-over dye sublimation, Apparel, Apparel Sublimation, Sublimation
Q&A: Are there any fabric or image color restrictions involved with sublimation? To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester. Read More Q&A: Are there any fabric or image color restrictions involved with sublimation? June 3, 2019 Posted in Sublimation Tags: Cotton, Fabric, Sublimation, White Ink
Maximizing Your Profit by Choosing Sublimation Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to […] Read More Maximizing Your Profit by Choosing Sublimation April 6, 2018 Posted in Sublimation Tags: Customization, Niche Markets, Personalization, Sublimation
5 Best Practices of a Good Sublimation Professional Sublimation as a process can be somewhat interpretive and there are at times many ways you can get from point A to point B and still make a product that could be salable But just because you can do it one way, does not mean that ultimately that is the best way to do it and in the long run […] Read More 5 Best Practices of a Good Sublimation Professional March 13, 2018 Posted in Sublimation Tags: Best Practices, Color Management, Ghosting, Sublimation
Promotional Products Success with Sublimation The promotional products industry is estimated by PPAI to be a $21 billion dollar plus industry and growing according to their report from 2016. Many people think of the promotional products industry as a space for trinkets and trash or an occasional single color 50/50 shirt order. The space is so much more and if […] Read More Promotional Products Success with Sublimation January 4, 2018 Posted in Sublimation Tags: Can Coolers, Card Holders, Coffee Mugs, Floor Mats, Koozies, Neckties, Promotional Products, Sublimation, Towels, Tumblers, Yeti
The Wide World of Sublimation – Wide Format Sublimation So you have heard of sublimation and maybe your customers are even asking you for sublimated items. Or maybe you are tired of dealing with dye migration or trying to find the right additives or other headaches related to decorating polyester. So you go to the ISS Show and find a sublimation printer and think you […] Read More The Wide World of Sublimation – Wide Format Sublimation November 1, 2017 Posted in Sublimation Tags: all-over dye sublimation, Apparel Sublimation, fashion, sports jerseys, Sublimation, wide-format sublimation